Art has always been a constant in Bren Gordon’s life. From childhood doodles to expressive abstract paintings, creativity has been her safe space and her therapy.
Today, Bren is working out of her own art studio, creating bold, colourful works that focus largely on women, with each piece reflecting elements of her personal journey.
While her creative practice was well established, turning that passion into a sustainable business was a different challenge altogether.
That’s where Business Foundations’ Digital Solutions Program came in.
The Challenge: Navigating the Digital Side of Business
As Bren began exploring ways to sell prints of her artwork and build an online presence, she quickly realised the digital side of running a business felt overwhelming.
“I was getting my website up and going, but I was really stuck,” Bren explains. “I was looking for someone to help me navigate all the difficult digital stuff that goes with running the business” .
Like many creatives, Bren knew what she wanted to make, but not how to manage websites, online tools, or digital systems. She needed guidance, support, and someone who could break things down in a way that felt achievable.
The Solution: Practical, One-on-One Digital Support
After discovering the Digital Solutions Program, Bren was matched with an advisor who had experience in exactly the areas she needed support with.
Through regular fortnightly catch-ups, Bren received hands-on guidance tailored to her business. Each session came with clear next steps and “homework,” helping her stay accountable and make steady progress.
“My advisor helped me with getting my website up and running. He helped me add in my paintings. He helped me look at the printing company that I was with, and so many things,” Bren says .
Rather than being overwhelmed by technology, Bren was able to tackle challenges one step at a time, learning practical digital skills she could continue using long after the program finished.
Digital Solutions Program Manager, Rebecca Ruiz and Bren Gordon.
The Results: Confidence, Clarity and What’s Next
Since completing the Digital Solutions Program, Bren says the biggest change has been her confidence.
“I’m feeling a lot more confident in going forward with my business,” she shares .
With a stronger digital foundation in place, Bren is now focused on growing her print business, and has her sights set on launching online art teaching in the future.
Reflecting on the experience, Bren describes the program simply and honestly:
“When I found out about it, I felt like it was a gift. And after the program, I felt like it was a gift. It really helped me a lot” .
Why the Digital Solutions Program Works
Bren’s story shows that you don’t need to be tech-savvy, confident online, or running a large business to benefit from the Digital Solutions Program.
Whether you’re an artist, sole trader, or small business owner just starting out, the program meets you where you’re at, offering personalised support, practical tools, and the confidence to move forward digitally, at your own pace.
