Challenge: Improving SEO to increase online sales
Astro Pups focuses on selling dog-related products online (harnesses, collars, leashes, bandanas and more). Mikayla engaged with Digital Solutions to improve the business search engine optimisation and increase online sales of her products.
Solution:
Working with her mentors, Mikayla was able to optimise website content by using relevant keywords and use enhanced product descriptions for better search visibility.
Results: Improved product discoverability and a small increase in online sales
Mikayla advised that the work she had completed as part of the Digital Solutions program has led to improved product discoverability on search engines. Additionally, using enhanced product descriptions helped products rank higher in search results which led to a small increase in online sales.
“The mentoring program provided valuable insights and actionable steps that made a real impact. I highly recommend it to any business struggling with online sales or SEO.”
Mikayla Villis
Key Takeaways:
SEO is an ongoing process that requires consistency and regular updates. High-quality content and social media engagement are key to driving traffic. Small adjustments in website optimisation can make a big difference over time.
