The Ole Lollie Shop is a business that has been around for at least 10 years, located at Old Petrie Town and specialises in international lollies and sweets as well as old fashioned favourites.
Letitia’s mother purchased a business with a website and they were struggling to find help with navigating design and functional changes. The website had several coding issues that they experienced difficulty navigating ad there were also issues with mobile viewing and checkout processes.
Additionally, they were looking for information to increase online sales and customer engagement.
Working with her mentors, Letitia was able to review current website and identify if it was worth keeping or redesigning the entire site as well as reviewing digital marketing strategies and use of email systems.
The Ole Lollie Shop were able to keep the current website and make design changes to improve functionality. The website looks more appealing, and the site is user friendly on any device now.
They have trialled running Facebook ads and will utilise this strategy again now that the website redesign is complete.
The mentor was really supportive and was willing to work with our requests. This included teaching one of our staff how to maintain the website and make changes as required. This resulted in our small business being able to manage minor website issues, reducing some of the ongoing costs of website management.
“Initially we were unsure if the Digital Solutions Program would be able to help us. We registered with the program with low expectations. Following the initial consult, we felt hopeful that we would receive impartial advice and could then make decisions about the direction of our site. Once allocated to a mentor we found them really helpful and supportive, understanding our concerns and working with us to identify solutions. We would recommend the Digital Solutions Program to anyone who is also feeling overwhelmed with their digital platforms and seeking advice or assistance to navigate these.”
Letitia Lawson
This program was really helpful for us to find support and information. We have never managed a website before and were starting to find the process of navigating a site overwhelming.
We were also struggling to find a website developer who would work with us to achieve our goals within our budget. We appreciated that the Digital Solutions program discussed our concerns and referred us to a mentor who listened to our needs and understood our goals for the website to help us achieve a more user friendly platform.
