Challenge: Building a better online profile with more effective advertising
Trish Clowes Personal Travel Manager is a mobile travel agent, servicing all holidays whether domestic, international, rail, coach, cruise, groups, leisure, corporate plus so much more!
Trish felt that her online presence wasn’t where it should be, and that her advertising needed improvement.
Solution: Implementing a digital marketing strategy
With the help of the Digital Solutions program and through the development of a Digital Action Plan, Trish has been able to implement a digital marketing strategy, including developing a content strategy, ensuring consistency in advertising and going for quality over quantity.
Results: Maximising content development and strategy to reach desired customer base
With the support of the Regional Business HQ team Trish was able to revise the strategy for the content she was publishing on her website and social media accounts. Additionally, Trish was able to access support to investigate suitable options for managing the financial aspects of her business.
“The Digital Solutions program represents service value for money and I would recommend other small businesses take up this opportunity while it is there to gain support for your business goals”.
Trish Clowes
Beyond the Digital Action Plan:
Trish has also attended some workshops, which have helped build her knowledge and confidence to increase her business profile online and reach more potential customers.
Key Takeaways:
The guidance Trish received through Digital Solutions is helping her reach goals of increasing her local customer base by ensuring the right marketing content is being promoted to the right customers.
