Branding for Digital Media

Branding for Digital Media

In today’s market, the significance of your brand transcends far beyond your logo. Instead, it represents the soul of your business – conveying its values, culture, and promise. Each and every interaction between your customers and your business is a statement about your brand and your identity in the marketplace.

With the rapid growth of digital marketing, good branding is often overlooked. As a result, more and more businesses are failing to focus on the foundational elements that underpin an enduring and impactful brand in pursuit of online visibility and metrics.

This workshop will cover:

• Why brand is so important and what having a good brand can do for your business;
• The role your brand plays in the customer’s buying journey;
• What makes an effective brand;
• How to identity and build your brand personality;
• How to create a clear brand identity; and
• How to maintain your brand and how it can evolve as your business grows.

Following this workshop you’ll have learnt the strategies to harness your brand to create a timeless identity for your business and carve out a niche in the marketplace.

This workshop is delivered by the Digital Solutions Program, in partnership with the City of Melville.