BUILDING YOUR DIGITAL MARKETING STRATEGY

BUILDING YOUR DIGITAL MARKETING STRATEGY

In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to their online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover:

• Understanding the importance of a comprehensive digital marketing strategy;
• How to create a user friendly and visually appealing website to drive conversions;
• How to create compelling website content and the fundamentals of search engine optimisation (SEO);
• Strategies to harness the power of email marketing for business growth;
• Identifying the right social media platforms your business and how to transform followers into loyal customers; and
• Comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.

This workshop is delivered by the Digital Solutions Program, in partnership with the City of Cockburn.

Priority will be given to businesses based in the City of Cockburn