Search Engine Marketing; Demystifying SEO & SEA

Search Engine Marketing; Demystifying SEO & SEA

Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or clicks you need?

Then you may need to look at your Search Engine Marketing (SEM) strategy.  SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.

This workshop will help you to understand exactly what SEM is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.

This workshop will cover:

• What is Search Engine Optimisation (SEO) and Search Engine Advertising (SEA)?;
• Understanding google search results;
• Optimising your website onsite and offsite; and;
• Understanding search engine ranking position;
• Introductions to keyword optimisations and Google ads; and,
• Creating effective search advertisements.

With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.