We are living in a fast-changing world where businesses need to adapt to thrive. To succeed, it is crucial to use new technology and methods to constantly innovate, to rethink and redesign process, and to deliver better customer experiences.
Change can come in different ways. Maybe you want to work better with your clients, improve your internal capabilities and skills, or upgrade your systems and processes. That is where digital transformation comes in to help.
This workshop will help you understand what digital transformation is and how it can benefit your business, whilst providing you with the knowledge and advice to start making improvements.
This workshop will cover:
It’s not a question of “if” you should take on a digital transformation, but “how” your business should do this.
Presenter: Dee Simich
Duration: 2 hours
Before you begin implementing new technology, it is important to understand who your customers are and why they choose your product or service over your competitor. Through a series of exercises participants will examine their business to better understand their customers digital journey and how to develop their Unique Value Proposition.
This workshop will cover:
Duration: 2 hours
The ability for businesses to jump online and access amazing free tools and even sell online is a gamechanger for regional businesses, but what if I can’t reliably get online? In this workshop we will cover off regionally relevant solutions across mobile, satellite, fixed NBN services and everything in between.
Here’s what you can expect to learn:
With these key learnings you will be able to keep connectivity simple, reliable and feel more confident finding the best solutions for your business.
Presenter: Cam Edwards
Duration: 1 hour
Generative AI has exploded on the tech scene in recent years and can offer countless benefits for businesses looking to transform and optimise their operations. With the right tools and know-how AI can help level the playing field between small businesses and their larger counterparts.
The first half of the workshop will cover what Artificial Intelligence (AI) and generative AI is and how it can help you as a business owner. The focus will be on practical tools and strategies that you can use to enhance your operational efficiency, marketing, customer engagement, and overall profitability.
The second hour will be more interactive as the presenter takes you through real world examples provide by the workshop participants.
When you registered for the workshop, you will be given the opportunity to share a particular challenge you are facing. The presenter will then use the examples provided to run a live demonstration of how AI can help.
We will cover:
This workshop is ideal for any business owners still uncertain about the power of Artificial Intelligence and how it can be harnessed to optimise activities and support business growth.
Presenter: Oliver Guidetti
Duration: 2 hours
Your website is the cornerstone of your business’s marketing strategy, making it crucial to ensure its effectiveness. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.
In this workshop, we will dive into the essentials, providing you with the tools to maximize the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.
By the end of this workshop, you will gain invaluable insights into:
With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.
Presenter: Liz Haselgrove
Duration: 3 hours
Selling online is one of the largest growth areas in small business, and while the barriers to starting an online business can be low it is important to get it right.
Whether you are selling product or services, this introductory workshop will help you to identify which platform is right for your business, identifying what your customers are looking for when buying online and key insights into the e-commerce fundamentals.
This workshop will cover:
Duration: 2 hours
Whether you have had your website professionally developed or have used one of the many tools to build your own, it is essential that you understand and are familiar with the technology behind your website. Without knowing the fundamentals, you could have your website hacked or fail, and you may not even notice.
If your business relies on a digital presence, you can’t afford to lose your website. This workshop will provide you with a fundamental understanding of the technology that underpins your website, and the things to look out for to ensure that your website is always seen, working and secure. You will also learn tips and strategies that can be used to make your website more user-friendly to ultimately increase your conversions.
This workshop will cover:
If your website is critical to your business, this workshop will ensure you know how to keep it running, secure and working for your business.
Presenter: Jason Carle
Duration: 3 hours
Did you know that it’s predicted by 2025, 25% of all retail sales will be made online? It’s no secret that ecommerce will continue to grow.
While you can build and run your own online shop, this can be expensive and time consuming and you will never reach the millions of potential customers already using e-commerce sites such as Amazon and eBay.
In this workshop, our presenter who has successfully identified, sourced, and developed a range of products that he is now selling globally from WA will share his experience. From what worked for him, what didn’t work and what he has learnt along the way to help you avoid making the same mistakes.
This workshop will cover:
Selling your products online can help to grow your existing business or can become a lucrative side hustle. Sascha is passionate about the potential of selling online and if you have ever through about selling online this is a workshop not to miss.
Presenter: Sascha Hentz
Duration: 3 hours
Do you have an established product and would like to learn how to sell online through Amazon?
Amazon allows to you reach millions of customers worldwide, the Amazon Us app alone is used by 98 million people every month. It is a widely trusted ecommerce site and has over 2 million small and medium businesses taking advantage of its reach power to sell their products.
In this workshop our presenter will share his first-hand experience of selling his products online and how he has harnessed the power of Amazon and other websites to reach a global market for his products.
This workshop will cover:
Ecommerce will only continue to grow, and Amazon will continue to dominate the sector. Learning how to harness the potential of Amazon and other third-party websites to reach customers across the globe can transform your business.
Presenter: Sascha Hentz
Duration: 3 hours
Whether you are developing your first website or looking to improve your existing website Taking the time to plan is crucial as it helps you to establishes clear goals and ensures you are considering the needs of your customers. The planning process leads to a more structured and user-friendly design, maintains brand consistency, and optimises site for search engines, ultimately enhancing its effectiveness in achieving your business objectives.
Through a series of interactive exercises, this workshop will cover:
By the end of this workshop, you will emerge with a comprehensive roadmap tailored to your specific business needs, providing a clear direction for the development or revamp and execution of your website strategy.
Check out our next interactive workshops in the series:
Presenter: Melissa Ahlquist
Duration: 2 hours
Your website is one of the most important aspects of your digital marketing strategy, so getting the design right is critical. A well-considered design not only reflects your brand, but also optimises functionality, ensuring an intuitive user experience that help customers easily find what they are looking for and that with your business’ identity and message.
In this workshop you will explore best practices in website design, including layout, typography, colours, and imagery as well as how to optimize the design for accessibility and user experience. By the end of the session, you will have a design blueprint for their website and the confidence to create a professional and engaging website.
We will cover:
Upon completion of this workshop, you will be empowered with the essential skills and design principles to create a professional and visually captivating website that will leave a lasting impression on your audience.
Check out our next interactive workshop in the series:
Presenter: Melissa Ahlquist
Duration: 2 hours
The customer journey is critical in your website development as it maps the path users take from initial discovery to final conversion. Understanding this journey will enable you to align your website design, content, and functionalities precisely with the users’ needs at each stage, enhancing engagement, user experience, and ultimately driving conversions.
This workshop will equip you with the essential strategies to create customer-centric websites that guide users through every stage of the buying cycle. We will cover:
By the end of this workshop, you will understand the intricacies of aligning website design and functionality with the customer journey.
If you attended our previous workshops on Website Planning and Website Design, this workshop will round out the trio to provide you with comprehensive knowledge and skills to make informed decisions about your website, apply actionable insights, and the confidence to create a successful online presence for your business.
Presenter: Melissa Ahlquist
Duration: 2 hours
Harnessing the power of Google Ads can be a game-changer for your business. In this workshop we’ll delve into the fundamentals of Google Ads, shedding light on how it can be a pivotal tool for your business.
You will learn how Google Ads can reach and engage with your target audiences, driving conversions, and amplifying your brand’s online presence. Understanding the strategic significance of Google Ads will equip you with the insights needed to leverage its potential for your business’s success.
In the workshop you will be shown the process of how to set up an account, the different campaign types and how to create a campaign tailored to your business objectives.
Additionally, we’ll provide a comprehensive introduction to keyword research, arming you with the tools and techniques necessary to select the right keywords that resonate with your target audience, ensuring maximum impact for your campaigns.
This workshop will cover:
This is an interactive workshop with live demonstrations, regular intervals for Q&A and real life case studies.
If you are considering Google advertising for your business this workshop is not to be missed.
Presenter: Steele Walster
Duration: 2 hours
Get equipped with the essential knowledge and tools to start your digital marketing journey with confidence. Designed for small businesses eager to make their mark in the online space, this workshop will guide you through the process of setting up your initial campaign on Google Ads, focusing primarily on search campaigns—the cornerstone of online advertising for small business.
Throughout our session, we’ll unravel the intricacies of Google Ads campaign structure, delving into the anatomy of ad groups, ads, and keywords to lay a solid foundation for your campaign’s success. You’ll receive a comprehensive walkthrough on setting up a search campaign, from defining clear goals and selecting targeted keywords to fine-tuning your targeting parameters and mastering the art of bidding.
Learn best practices for crafting compelling ads that resonate with your audience, covering everything from attention-grabbing headlines to persuasive calls-to-action. Additionally, we’ll clarify the array of bidding strategies available, enabling you to make informed decisions and select the optimal strategy to maximise your campaign’s effectiveness. Sign up and pave the way for your business to thrive in the digital landscape with Google Ads.
Topics covered:
Presenter: Steele Walster
Duration: 3 hours
In today’s competitive digital market, the ability to effectively sell your products or services is more crucial than ever. This workshop will equip you with the essential skills to be more confident with your approach to sales.
You will learn strategies to better understanding of your offerings and build a self-belief in yourself and your business. How to use digital tools to streamline your sales process will also be covered in the workshop.
Workshop Outline:
– Know Your Service and Product:
– Be Confident with Who You Are:
– Utilise Digital Tools to Help Your Sales:
– Ask for the Sale:
By the of the workshop, you’ll have a clear idea of how to enhance your sales skills and propel your business forward.
Presenter: Rebecca Ruiz
Duration: 2 hours
Your brand is more than just your logo; it is often described as the soul of your business and incorporates every interaction that your customer has with your organisation. With the growth of Digital Marketing, the fundamentals of building a strong brand are often overlooked.
This workshop will cover:
Presenter: George Green
Duration: 3 hours
Small businesses have a strong advantage over large corporations – they can get to know their customers and deliver service that delights. However, this can only be achieved by truly understanding how customers interact with your business and removing any pain points.
Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.
This workshop will cover:
Presenter: George Green
Duration: 3 hours
In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.
A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.
This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.
This workshop will cover:
By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.
Presenter: Melanie Tascone
Duration: 2 hours
Don’t spend thousands of dollars on the ever-elusive SEO (i.e. how to show up in a Google search). Instead, make the most of your Google Maps listing!
Many businesses simply add their basic details (website, location and logo) to their Google Maps listing, but there is so much more that you can do with this powerhouse marketing tool to attract your audience and stand out from the crowd. The first half of this workshop will go through how it all works and the options available, then the second half will be an opportunity for you to create and populate your listing with the help and input of the presenter and group.
This workshop will cover:
Presenter: Liz Haselgrove
Duration: 2 hours
Social media can be a powerful branding, marketing, and customer service channel for your business. This comprehensive workshop will provide an understanding of its value and impact, and teach effective strategies to engage your audience and nurture customer relationships.
By the end of this session, you will:
During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy, identifying the steps to begin implementing this strategy and improving your social media marketing.
You will leave this workshop with the confidence and understanding to establish an effective and sustainable social media presence for your business.
Presenter: Ben Woodward
Duration: 3 hours
A social media strategy is essential for small businesses. It enables targeted audience engagement, builds brand visibility, fosters customer relationships, and can be a cost-effective driver of business growth. An effective strategy will increase your chances of social media success for your business.
By the end of this workshop, you will be able to:
During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy and identifying the steps to begin implementing this strategy and improving your social media marketing.
This workshop will provide you with the skills and knowledge to craft and execute a strategy to elevate your business’s social media presence and contribute to business success.
Presenter: Ben Woodward
Duration: 3 hours
Social media can be an important marketing tool for many small businesses, but finding time to create, post and monitor your activities can be a challenge.
While there are over 118 social media platforms to choose from, the Meta Suite (Facebook and Instagram) continues to be some of the most effective to promote your business.
Whether you are looking to runs ads for the first or hundredth time this workshop will provide you with the skills and knowledge to navigate the complexities of Meta Ads Manager and create successful campaigns that provide you with more leads and in turn customers.
This workshop will cover
By the end of this workshop, you will have the knowledge and confidence to effectively navigate Meta Ads Manager to create successful advertising campaigns that reach your customers, generate leads, and build your brand online.
Presenter: Josh Oakey
Duration: 2.5 hours
Crafting a compelling brand story will not only differentiate you from competitors, but it will also establish an emotional connection with your customers, fostering trust, loyalty, and ultimately driving business growth.
In this engaging and interactive workshop, we will dive into the exciting world of social media and digital marketing, focusing on the art of crafting and sharing your brand story online. Discover the power of storytelling and learn practical strategies to captivate your audience, strengthen your brand presence, and achieve your marketing goals. Whether you are a business owner, marketer, or aspiring influencer, this workshop will equip you with the knowledge and tools to create a compelling online narrative that resonates with your target audience.
The workshop will cover:
Join us for this dynamic workshop as we unlock the untapped potential of your brand story in the ever-evolving digital realm. This workshop will help you gain invaluable insights and acquire practical techniques that will elevate your social media and marketing endeavours to new heights.
Presenter: Matt Cowan
Duration: 2 hours
In today’s digital landscape, being visible on Google and having a stand-out online presence is vital for businesses. This workshop is designed to help you understand how Google works and how Search Engine Optimisation (SEO) helps your business rank more highly when people are looking online for your product or service.
You will also learn five easy things you can take to do to improve your SEO and reach the right customers
This workshop will cover:
By the end of this practical, hands-on workshop, you will be equipped with actionable insights to navigate the SEO landscape and position yourself for success on Google.
Presenter: Liz Haselgrove
Duration: 2 hours
Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or clicks you need?
Then you may need to look at your Search Engine Marketing (SEM) strategy. SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.
This workshop will help you to understand exactly what SEM is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.
With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.
Presenter: Cindy Liu
Duration: 3 hours
Have you found it challenging to make and publish video content for your business marketing?
As small business owners, we know we need to be online but can find ourselves pushing this item waaaay down to the to-do list.
Customers and clients are people…and what do people long for the most?
They long to connect.
When you can show up as yourself – authentically – on video, you create a super easy opportunity for the right clients to connect with you – without you even having to be there!
I know it’s hard – “argh my face, argh my voice why did I say it that way?” – these voices pop up mighty loud when we start approaching that camera.
And…there are ways to befriend and quiet them down so you can get online and start connecting – authentically – with more people who are longing to find you!
During this workshop with content creator Mira Rao you’ll be given:
If this touches a nerve in you or inspires you to think that just maybe you could start creating authentic video content this is a workshop not to miss.
Presenter: Mira Rao
Duration: 2 hours
Facebook is the cornerstone to most small business’ marketing strategies, and serves as a pivotal platform for those aiming to thrive in the competitive market. Facebook enables direct engagement with your audience, fostering brand loyalty, amplifying brand awareness, and providing valuable insights into consumer behaviour, which are essential for growing and sustaining a successful business presence.
This workshop offers an in-depth exploration into leveraging Facebook effectively to boost your online presence and marketing strategies. We will cover:
By the end of this workshop, you will have the knowledge and skills to harness the full potential of Facebook for your business. Whether you’re a novice or seeking advanced strategies, this session will provide actionable insights to elevate your online presence and drive business growth.
Presenter: Liz Haselgrove
Duration: 2 hours
Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience, gain insights on customer behaviour, nurture relationships, and ultimately drive customer engagement.
MailerLite is a popular Email Marketing Service Provider and delivers all the latest email marketing features designed to help you grow subscribers and build stronger relationships. This workshop is an introductory course that will look at the key elements to getting started in using MailerLite.
This workshop will cover;
By the end of this workshops, you will have a clear understanding of how to get started with MailerLite, building and engaging your audience, utilising automation for efficiency, analysing campaign performance, and ensuring compliance with email marketing regulations.
For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start creating e-newsletters.
Presenter: Danielle Clayton
Duration: 3 hours
Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience. MailChimp is undoubtedly one of the most popular email marketing tools, allowing you to easily create, send and track email campaigns to your customers and subscribers.
If you are already using Mailchimp but wants to learn more about the advanced features and functionality it offers this workshop is for you. The presenter will take you through how to better understand the campaign data, creating audience segments to deliver more targeted campaigns and how to automate your emails to save time and improve customer engagement.
This workshop will cover:
· Data Analysis: Understanding historical account data comparative to industry benchmarks in order to make informed decisions for future campaigns and segmentations.
· Monitoring Email List Health: How to clean your list and minimise the likelihood of ending up in spam folders.
· Audience Segmentation: Explore ways to gather audience data to create targeted emails that hit the right customers and the right time.
· Email Automations: Automate you emails to reach customers at crucial moments, such as abandoned carts and appointment no-shows.
For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start implementing as you learn.
Presenter: Wolfe Campbell-Hales
Duration: 2 hours
With over 950 million members, LinkedIn is the largest professional network in the world. This workshop serves as an introduction to harnessing LinkedIn’s potential for your business. Discover how to optimise your profile, utilise networking opportunities, increase brand visibility, foster business relationships and partnerships, and craft impactful content to drive leads.
This workshop will cover:
By the end of this workshop, you will have a comprehensive understanding of LinkedIn’s functionalities, enabling you to optimise your profile, expand your network, and leverage the platform for effective marketing. You will also gain practical skills in crafting engaging content and fostering valuable connections to drive business growth.
Presenter: Prue Pike
Duration: 2 hours
Delve deeper into LinkedIn’s capabilities as a robust business development and marketing tool. Explore the expanding landscape of this influential online platform that continues to foster connections, knowledge, and growth opportunities.
This workshop will cover:
By the end of this workshop, you will be equipped with advanced knowledge of LinkedIn’s functionalities, empowering you to optimise company pages, navigate advertising strategies, and leverage creator tools effectively. You will also learn insider tips and updates to maximise your networking potential, harnessing LinkedIn as a hub for business growth and development.
Presenter: Prue Pike
Duration: 2 hours
Today, people are inundated with information, so to effectively connect and engage with customers, business owners need to utilise a range of digital tools and strategies.
This introductory workshop gives small business owners an overview of some common and low-cost digital applications they can use to make their business more efficient, to better communicate with their customers and to automate business critical activities.
In the workshop the presenter will discuss:
Presenter: Danielle Clayton
Duration: 2 hours
There seems to be an app for everything in business these days and it can be difficult to figure out which ones will streamline and improve your business operations and which ones will be a distraction.
What we do know is that the right mix of apps when connected together can give you more time to focus on your business and give you the insights you need to manage it effectively.
This workshop will cover:
Following the workshop, you will have the confidence and understanding to start making use of the right digital tools for your business to make it more efficient and profitable.
Presenter: Andrew Erkins
Duration: 3 hours
Artificial Intelligence (AI) has revolutionised the way we work and conduct business. As we continue to explore its capabilities, it has become evident that AI has the potential to greatly impact our lives, particularly with the emergence of AI chatbots such as ChatGPT.
This workshop will provide small business owners with practical insights into leveraging AI’s power while mitigating potential risks.
By the end of this workshop, you will have an understanding of:
This engaging workshop will help you to unlock the true potential of AI for your small business. Embrace the transformative power of AI while navigating its challenges, ultimately enabling your business to thrive in the age of intelligent technologies.
Presenter: Connor Shannon
Duration: 2 hours
It’s a bold statement, change your life with Canva, but I promise you that using Canva will make your life as a small business owner infinitely easier! Canva makes it easy for you to produce professional-looking visuals for your social media posts, marketing, websites, ‘how to’ videos and so much more. Join us for a quick overview of how it all works to get you started. I warn you though – it’s addictive!
This workshop will cover
Presenter: Liz Hazelgrove
Duration: 1 or 2 hour option
Mastering Canva to create professional graphics for your business is a game changer.
If you are already using Canva but want to learn how to take your designs to the next level, this hands-on and interactive workshop will show you how.
The workshop starts with an overview of Canva’s features and functionalities, including tips and short cuts. You will then create your own designs, with step-by-step instruction from our expert presenter Andy Kahle. This includes exploring the extensive library of templates, fonts, images, and icons, that can be used to produce eye-catching designs.
Andy will also cover important design principles including layout techniques, that will help you to create effective, and consistently branded designs across all assets.
This workshop will cover:
Overview & setup
Creating a design for printing
Repurposing an existing design for social media
You will leave this workshop with the ability to confidently use Canva for various design projects, saving you time and money by creating professional-looking designs in-house.
Presenter: Andy Kahle
Duration: 2 hours
Did you know that you can quickly and easily create content for Tik Tok and reel for Facebook and Instagram in Canva?
Reaching people whilst they are watching TikToks or Instagram Reels can be a highly effective. Unlike traditional advertising that customers tend to dislike, short-form video content doesn’t interrupt their viewing experience. Instead, it seamlessly blends in with the other videos they are watching, becoming a natural part of the content flow.
In this hands-on workshop you will learn how to create simple and effective short-form videos using Canva. Our experienced presenter Andy Kahle will take you step by step through the process of setting up, editing and download files ready to share on your socials.
This workshop will cover:
Being able to create your own snackable content that perfectly aligns with the limited attention span of today’s audience will help you to capture and hold your customers attention and stand out from your competitors on social media.
Presenter: Andy Kahle
Duration: 2 hours
In this workshop, we will explore how Chat GPT can add value to your business operations while saving you time. You will learn how to use Chat GPT for three practical tasks: automating responses to frequently asked questions from customers, streamline the creation of social media and blog posts and efficiently sort through customer reviews for useful insights.
Participants will leave the workshop with skills they can immediately apply to enhance their business communications.
This workshop will cover:
By the end of this workshop participants will understand how to integrate Chat GPT into various aspects of their business and be equipped with tools to improve customer interaction, speed up response times and boost online engagement with the assistance of AI.
Presenter: Zoe Campbell
Duration: 2 hours
Are you considering upgrading your accounting software to Xero or another software platform?
Accounting software like Xero can help you to better manage your finances by automate tasks such as invoicing, reconciling payments, and ….
In this workshop you will learn how investing in your accounting software can transform your financial management while saving time and resources in your business.
Throughout the workshop, Andrew will explain the main differences between Xero and its competitors, so you can choose the best fit for your business. He’ll guide you through using Xero, from keeping records to reconciling your bank accounts and managing invoices and bills.
Plus, he’ll give you tips on how to explore the Xero app store and find partners who can help you make the most of your accounting software. By the end of this workshop, you’ll feel confident deciding which accounting software is right for your business and getting started with Xero.
This workshop will cover:
Presenter: Andrew Erkins
Duration: 2 hours
Elevate your business’s financial game with our workshop, and learn how to maximise Xero in a workshop tailor-made for those already familiar with the platform. Dive into simplified strategies to unlock the full potential of Xero and streamline your financial processes seamlessly.
Throughout the workshop, we’ll explore time-saving navigation shortcuts and the power of cash coding and bank rules to simplify your daily tasks. Learn the best practices for invoicing and bill management, including automation tricks and recommended apps for smoother operations. Discover expert tips for efficient payroll management and the importance of lock dates and audit trails for maintaining data integrity.
We’ll guide you through customising reports to extract meaningful insights and explore common app combinations suited for various industries. By the end, you’ll be equipped with the tools and know-how to optimise Xero for enhanced efficiency and productivity in your business operations.
This workshop will cover:
Presenter: Andrew Erkins
Duration: 2 hours
In an era of rapid technological evolution, our professional and personal landscapes have undergone a remarkable transformation. However, with these advancements comes an ever-growing threat of cybercrime. As Australia emerges as a prime target for cyber criminals, the stakes for small businesses have never been higher. In 2023, the Australian Cyber Security Centre (ACSC) reported a 14% increase in the average cost of a cyber-attack on small businesses, reaching a staggering $46,000.
As a small business owner, it’s crucial to stay ahead of the curve and fortify your business against these cyber threats. Join us for a workshop on Cyber Security Basics for Small Business – an essential guide for EVERY business owner to protect their enterprise from potential cyber-security threats.
What to Expect:
Insights into Current Threats: Understand the specific cyber threats targeting businesses in Australia.
Real-Life Case Studies: Learn from local businesses’ experiences and discover actionable strategies.
Spotting Phishing Emails: Arm yourself with the knowledge to identify and combat phishing attempts.
Social Engineering Unveiled: Explore how hackers exploit human vulnerabilities and gain practical defenses.
Top Five Protective Measures: Discover the essential measures to shield your business from cyber threats.
Response Strategies: Learn the immediate actions to take if your business falls victim to a cyber-attack.
Don’t miss this opportunity to empower yourself with the tools and knowledge needed to secure your small business in today’s digital landscape. Act now to safeguard your business against cyber threats!
Presenter: Caitriona Forde
Duration: 2 hours
While many small businesses recognise the looming danger of cybercrime, navigating the path to robust protection can be daunting, especially without breaking the bank. This workshop is for business owners who have begun to implement cybersecurity strategies in their business, and are looking to further enhance their security.
We will cover the three essential pillars of cybersecurity – Technology, Process and People – and how they connect to your business to build a personalised roadmap for enhanced security.
What to Expect:
Overview of the Australian Signals Directorate (ASD) Essential Eight: Uncover implementation strategies for heightened security.
Deep Dive into Cybersecurity Pillars: Delve into the critical aspects of People, Technology, and Process, understanding their pivotal roles in safeguarding your business.
Guided Review of Your Business Setup: Receive expert guidance in assessing your current technology and digital infrastructure, identifying potential gaps that could expose you to cyber threats.
Crafting Your Improvement Plan: Work hands-on to draft a customised improvement plan and roadmap tailored to uplift your business’s security posture.
Incident Response Planning: Gain insights into preparing your business for unforeseen incidents with an overview of incident response planning, leaving you confidently prepared.
Don’t miss this opportunity to elevate your cybersecurity game and ensure your business stands resilient against evolving cyber threats. Secure your spot now for a transformative Advanced Cybersecurity Workshop!
Presenter: Caitriona Forde
Duration: 3 hours
The program was fantastic! It helped me understand the challenges specific to service-based businesses online. I feel much more comfortable managing my website now.”
Christine Kuca-Thompson
Read how Digital Solutions helped Christine transform her business
“I have already referred several clients to the program. For a nominal fee, business owners have access to extra support from business leaders in Queensland who have their fingers on the pulse of the latest issues and opportunities that businesses are facing in the digital domain.”
Amy Braes
Read how Digital Solutions helped Amy transform her business
The program was a game-changer! I no longer have to wait for calls. Now, I have control over lead generation and can confidently grow my business.”
Dee Simich
Read how Digital Solutions helped Dee transform her business
