We are living in a fast-changing world where businesses need to adapt to thrive. To succeed, it is crucial to use new technology and methods to constantly innovate, to rethink and redesign process, and to deliver better customer experiences.
Change can come in different ways. Maybe you want to work better with your clients, improve your internal capabilities and skills, or upgrade your systems and processes. That is where digital transformation comes in to help.
This workshop will help you understand what digital transformation is and how it can benefit your business, whilst providing you with the knowledge and advice to start making improvements.
This workshop will cover:
It’s not a question of “if” you should take on a digital transformation, but “how” your business should do this.
Presenter: Dee Simich
Duration: 2 hours
Before you begin implementing new technology, it is important to understand who your customers are and why they choose your product or service over your competitor. Through a series of exercises participants will examine their business to better understand their customers digital journey and how to develop their Unique Value Proposition.
This workshop will cover:
Duration: 2 hours
The ability for businesses to jump online and access amazing free tools and even sell online is a gamechanger for regional businesses, but what if I can’t reliably get online? In this workshop we will cover off regionally relevant solutions across mobile, satellite, fixed NBN services and everything in between.
Here’s what you can expect to learn:
With these key learnings you will be able to keep connectivity simple, reliable and feel more confident finding the best solutions for your business.
Presenter: Cam Edwards
Duration: 1 hours
Your website is the cornerstone of your business’s marketing strategy, making it crucial to ensure its effectiveness. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.
In this workshop, we will dive into the essentials, providing you with the tools to maximize the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.
By the end of this workshop, you will gain invaluable insights into:
With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.
Presenter: Liz Haselgrove
Duration: 3 hours
Selling online is one of the largest growth areas in small business, and while the barriers to starting an online business can be low it is important to get it right.
Whether you are selling product or services, this introductory workshop will help you to identify which platform is right for your business, identifying what your customers are looking for when buying online and key insights into the e-commerce fundamentals.
This workshop will cover:
Duration: 2 hours
Whether you have had your website professionally developed or have used one of the many tools to build your own, it is essential that you understand and are familiar with the technology behind your website. Without knowing the fundamentals, you could have your website hacked or fail, and you may not even notice.
If your business relies on a digital presence, you can’t afford to lose your website. This workshop will provide you with a fundamental understanding of the technology that underpins your website, and the things to look out for to ensure that your website is always seen, working and secure. You will also learn tips and strategies that can be used to make your website more user-friendly to ultimately increase your conversions.
This workshop will cover:
If your website is critical to your business, this workshop will ensure you know how to keep it running, secure and working for your business.
Presenter: Jason Carle
Duration: 3 hours
Did you know that it’s predicted by 2025, 25% of all retail sales will be made online? It’s no secret that ecommerce will continue to grow.
While you can build and run your own online shop, this can be expensive and time consuming and you will never reach the millions of potential customers already using e-commerce sites such as Amazon and eBay.
In this workshop, our presenter who has successfully identified, sourced, and developed a range of products that he is now selling globally from WA will share his experience. From what worked for him, what didn’t work and what he has learnt along the way to help you avoid making the same mistakes.
This workshop will cover:
Selling your products online can help to grow your existing business or can become a lucrative side hustle. Sascha is passionate about the potential of selling online and if you have ever through about selling online this is a workshop not to miss.
Presenter: Sascha Hentz
Duration: 3 hours
Do you have an established product and would like to learn how to sell online through Amazon?
Amazon allows to you reach millions of customers worldwide, the Amazon Us app alone is used by 98 million people every month. It is a widely trusted ecommerce site and has over 2 million small and medium businesses taking advantage of its reach power to sell their products.
In this workshop our presenter will share his first-hand experience of selling his products online and how he has harnessed the power of Amazon and other websites to reach a global market for his products.
This workshop will cover:
Ecommerce will only continue to grow, and Amazon will continue to dominate the sector. Learning how to harness the potential of Amazon and other third-party websites to reach customers across the globe can transform your business.
Presenter: Sascha Hentz
Duration: 3 hours
Your brand is more than just your logo; it is often described as the soul of your business and incorporates every interaction that your customer has with your organisation. With the growth of Digital Marketing, the fundamentals of building a strong brand are often overlooked.
This workshop will cover:
Presenter: George Green
Duration: 3 hours
Small businesses have a strong advantage over large corporations – they can get to know their customers and deliver service that delights. However, this can only be achieved by truly understanding how customers interact with your business and removing any pain points.
Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.
This workshop will cover:
Presenter: George Green
Duration: 3 hours
In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.
A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.
This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.
This workshop will cover:
By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.
Presenter: Melanie Tascone
Duration: 2 hours
Don’t spend thousands of dollars on the ever-elusive SEO (i.e. how to show up in a Google search). Instead, make the most of your Google Maps listing!
Many businesses simply add their basic details (website, location and logo) to their Google Maps listing, but there is so much more that you can do with this powerhouse marketing tool to attract your audience and stand out from the crowd. The first half of this workshop will go through how it all works and the options available, then the second half will be an opportunity for you to create and populate your listing with the help and input of the presenter and group.
This workshop will cover:
Presenter: Liz Haselgrove
Duration: 2.5 hours
Social media can be a powerful branding, marketing, and customer service channel for your business. This comprehensive workshop will provide an understanding of its value and impact, and teach effective strategies to engage your audience and nurture customer relationships.
By the end of this session, you will:
During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy, identifying the steps to begin implementing this strategy and improving your social media marketing.
You will leave this workshop with the confidence and understanding to establish an effective and sustainable social media presence for your business.
Presenter: Ben Woodward
Duration: 2 hours
A social media strategy is essential for small businesses. It enables targeted audience engagement, builds brand visibility, fosters customer relationships, and can be a cost-effective driver of business growth. An effective strategy will increase your chances of social media success for your business.
By the end of this workshop, you will be able to:
During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy and identifying the steps to begin implementing this strategy and improving your social media marketing.
This workshop will provide you with the skills and knowledge to craft and execute a strategy to elevate your business’s social media presence and contribute to business success.
Presenter: Ben Woodward
Duration: 2 hours
Social media can be an important marketing tool for many small businesses, but finding time to create, post and monitor your activities can be a challenge.
While there are over 118 social media platforms to choose from, the Meta Suite (Facebook and Instagram) continues to be some of the most effective to promote your business.
Whether you are looking to runs ads for the first or hundredth time this workshop will provide you with the skills and knowledge to navigate the complexities of Meta Ads Manager and create successful campaigns that provide you with more leads and in turn customers.
This workshop will cover
By the end of this workshop, you will have the knowledge and confidence to effectively navigate Meta Ads Manager to create successful advertising campaigns that reach your customers, generate leads, and build your brand online.
Presenter: Josh Oakey
Duration: 2.5 hours
In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.
A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.
This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.
This workshop will cover:
By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.
Presenter: Mel Tascone
Duration: 2 hours
Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or clicks you need?
Then you may need to look at your Search Engine Marketing (SEM) strategy. SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.
This workshop will help you to understand exactly what SEM is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.
This workshop will cover:
With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.
Presenter: Cindy Liu
Duration: 3 hours
Crafting a compelling brand story will not only differentiate you from competitors, but it will also establish an emotional connection with your customers, fostering trust, loyalty, and ultimately driving business growth.
In this engaging and interactive workshop, we will dive into the exciting world of social media and digital marketing, focusing on the art of crafting and sharing your brand story online. Discover the power of storytelling and learn practical strategies to captivate your audience, strengthen your brand presence, and achieve your marketing goals. Whether you are a business owner, marketer, or aspiring influencer, this workshop will equip you with the knowledge and tools to create a compelling online narrative that resonates with your target audience.
The workshop will cover:
Join us for this dynamic workshop as we unlock the untapped potential of your brand story in the ever-evolving digital realm. This workshop will help you gain invaluable insights and acquire practical techniques that will elevate your social media and marketing endeavours to new nights.
Presenter: Matt Cowan
Duration: 2 hours
Have you found it challenging to make and publish video content for your business marketing?
As small business owners, we know we need to be online but can find ourselves pushing this item waaaay down to the to-do list.
Customers and clients are people…and what do people long for the most?
They long to connect.
When you can show up as yourself – authentically – on video, you create a super easy opportunity for the right clients to connect with you – without you even having to be there!
I know it’s hard – “argh my face, argh my voice why did I say it that way?” – these voices pop up mighty loud when we start approaching that camera.
And…there are ways to befriend and quiet them down so you can get online and start connecting – authentically – with more people who are longing to find you!
During this workshop with content creator Mira Rao you’ll be given:
If this touches a nerve in you or inspires you to think that just maybe you could start creating authentic video content this is a workshop not to miss.
Presenter: Mira Rao
Duration: 2 hours
Facebook is the cornerstone to most small business’ marketing strategies, and serves as a pivotal platform for those aiming to thrive in the competitive market. Facebook enables direct engagement with your audience, fostering brand loyalty, amplifying brand awareness, and providing valuable insights into consumer behaviour, which are essential for growing and sustaining a successful business presence.
This workshop offers an in-depth exploration into leveraging Facebook effectively to boost your online presence and marketing strategies. We will cover:
By the end of this workshop, you will have the knowledge and skills to harness the full potential of Facebook for your business. Whether you’re a novice or seeking advanced strategies, this session will provide actionable insights to elevate your online presence and drive business growth.
Presenter: Liz Haselgrove
Duration: 2 hours
With over 950 million members, LinkedIn is the largest professional network in the world. This workshop serves as an introduction to harnessing LinkedIn’s potential for your business. Discover how to optimise your profile, utilise networking opportunities, increase brand visibility, foster business relationships and partnerships, and craft impactful content to drive leads.
This workshop will cover:
By the end of this workshop, you will have a comprehensive understanding of LinkedIn’s functionalities, enabling you to optimise your profile, expand your network, and leverage the platform for effective marketing. You will also gain practical skills in crafting engaging content and fostering valuable connections to drive business growth.
Presenter: Prue Pike
Duration: 2 hours
Delve deeper into LinkedIn’s capabilities as a robust business development and marketing tool. Explore the expanding landscape of this influential online platform that continues to foster connections, knowledge, and growth opportunities.
This workshop will cover:
By the end of this workshop, you will be equipped with advanced knowledge of LinkedIn’s functionalities, empowering you to optimise company pages, navigate advertising strategies, and leverage creator tools effectively. You will also learn insider tips and updates to maximise your networking potential, harnessing LinkedIn as a hub for business growth and development.
Presenter: Prue Pike
Duration: 2 hours
Today, people are inundated with information, so to effectively connect and engage with customers, business owners need to utilise a range of digital tools and strategies.
This introductory workshop gives small business owners an overview of some common and low-cost digital applications they can use to make their business more efficient, to better communicate with their customers and to automate business critical activities.
In the workshop the presenter will discuss:
Presenter: Danielle Clayton
Duration: 2 hours
There seems to be an app for everything in business these days and it can be difficult to figure out which ones will streamline and improve your business operations and which ones will be a distraction.
What we do know is that the right mix of apps when connected together can give you more time to focus on your business and give you the insights you need to manage it effectively.
This workshop will cover:
Following the workshop, you will have the confidence and understanding to start making use of the right digital tools for your business to make it more efficient and profitable.
Presenter: Andrew Erkins
Duration: 3 hours
Artificial Intelligence (AI) has revolutionised the way we work and conduct business. As we continue to explore its capabilities, it has become evident that AI has the potential to greatly impact our lives, particularly with the emergence of AI chatbots such as ChatGPT.
This workshop will provide small business owners with practical insights into leveraging AI’s power while mitigating potential risks.
By the end of this workshop, you will have an understanding of:
This engaging workshop will help you to unlock the true potential of AI for your small business. Embrace the transformative power of AI while navigating its challenges, ultimately enabling your business to thrive in the age of intelligent technologies.
Presenter: Connor Shannon
Duration: 2 hours
It’s a bold statement, change your life with Canva, but I promise you that using Canva will make your life as a small business owner infinitely easier! Canva makes it easy for you to produce professional-looking visuals for your social media posts, marketing, websites, ‘how to’ videos and so much more. Join us for a quick overview of how it all works to get you started. I warn you though – it’s addictive!
This workshop will cover
Presenter: Liz Hazelgrove
Duration: 1 or 2 hour option
Mastering Canva to create professional graphics for your business is a game changer.
If you are already using Canva but want to learn how to take your designs to the next level, this hands-on and interactive workshop will show you how.
The workshop starts with an overview of Canva’s features and functionalities, including tips and short cuts. You will then create your own designs, with step-by-step instruction from our expert presenter Andy Kahle. This includes exploring the extensive library of templates, fonts, images, and icons, that can be used to produce eye-catching designs.
Andy will also cover important design principles including layout techniques, that will help you to create effective, and consistently branded designs across all assets.
This workshop will cover:
Overview & setup
Creating a design for printing
Repurposing an existing design for social media
You will leave this workshop with the ability to confidently use Canva for various design projects, saving you time and money by creating professional-looking designs in-house.
Presenter: Andy Kahle
Duration: 2 hours
Did you know that you can quickly and easily create content for Tik Tok and reel for Facebook and Instagram in Canva?
Reaching people whilst they are watching TikToks or Instagram Reels can be a highly effective. Unlike traditional advertising that customers tend to dislike, short-form video content doesn’t interrupt their viewing experience. Instead, it seamlessly blends in with the other videos they are watching, becoming a natural part of the content flow.
In this hands-on workshop you will learn how to create simple and effective short-form videos using Canva. Our experienced presenter Andy Kahle will take you step by step through the process of setting up, editing and download files ready to share on your socials.
This workshop will cover:
Being able to create your own snackable content that perfectly aligns with the limited attention span of today’s audience will help you to capture and hold your customers attention and stand out from your competitors on social media.
Presenter: Andy Kahle
Duration: 2 hours
The recent cyber-attacks on Optus and Medibank have once again brought the issue of cyber security into the media but many small businesses still believe that it will never happen to them and take no steps to secure their business from an attack.
Cyber security is an important issue for all business and being small does not reduce the chance that your business may be targeted.
Know where to start and how to protect your business can be overwhelming for business owner, particularly if you are not confident using new technology. This workshop you will be given practical and simple strategies that you can implement yourself to start to protect your business, and to create a cyber aware culture in your business.
This workshop will cover:
Following this workshop, you will have the confidence and will have gained a good understanding of Cyber Security to be able to take a pragmatic approach to implementing good Cyber security processes and procedures to reduce the chance that you and your company will be targeted.
Presenter: Craig Valli
Duration: 3 hours
I want to grow my business to the next level, and I need some help and advice BUT I also need to be smart about cashflow. The Digital Solutions program has been SO helpful! I got access to expert mentors who gave me practical advice and steps I can take right now. Plus it was amazing value for money. Highly recommend investing in the Digital Action Plan package.
Founder, TinyBrave
Thank you for referring me to Liz. She is great and I feel I can work with her. It’s really nice to have this support, you get to feeling really lonely when working on your own. She is helping me to redo my website and she has given me some really good ideas to put myself out there.
Business Foundations has been a fantastic experience, from the helpful admin team, outstanding training delivery, and efficient follow up. I can’t recommend them enough.
The training program and the follow up support from these bunch of highly skilled business mentors is absolutely priceless. I recommend any one first starting out or just needing a boost of convenience to let them help. You will not regret it!
I thoroughly enjoyed my training experience with Business Foundations. their professionalism and support was so helpful. I now have a much better overview of my business, my direction the goals and targets I need to achieve.
Recently attended a workshop presented by Kim and just wanted to say how professional and well presented I found it. Would definitely recommend their services.
Business Foundations really helped us get a clear path forward for our business.
