Digital Solutions Workshops

Introduction to Digitising Your Business

Introduction to Digital Transformation for Small Business

We are living in a fast-changing world where businesses need to adapt to thrive. To succeed, it is crucial to use new technology and methods to constantly innovate, to rethink and redesign process, and to deliver better customer experiences.

Change can come in different ways. Maybe you want to work better with your clients, improve your internal capabilities and skills, or upgrade your systems and processes. That is where digital transformation comes in to help.

This workshop will help you understand what digital transformation is and how it can benefit your business, whilst providing you with the knowledge and advice to start making improvements.

This workshop will cover:

  • An introduction to the basics of digital transformation and how it can be used as a strategic tool to help your business grow;
  • Explore where your business can improve the most through digital transformation, including real-life examples of where others have succeeded;
  • A comprehensive framework for implementing digital transformation throughout your business; and
  • Discover how to identify risks and make the most of digital opportunities.

It’s not a question of “if” you should take on a digital transformation, but “how” your business should do this.

Presenter: Dee Simich
Duration: 2 hours

Business Deep Dive

Before you begin implementing new technology, it is important to understand who your customers are and why they choose your product or service over your competitor. Through a series of exercises participants will examine their business to better understand their customers digital journey and how to develop their Unique Value Proposition.

This workshop will cover:

  • What does your business do and what problem does it solve?;
  • The difference between Features vs Benefits of your product and service;
  • Who are your competitors?;
  • Why do customers choose you over your competitors?.

Duration: 2 hours

Regional Business Connectivity

The ability for businesses to jump online and access amazing free tools and even sell online is a gamechanger for regional businesses, but what if I can’t reliably get online? In this workshop we will cover off regionally relevant solutions across mobile, satellite, fixed NBN services and everything in between.

Here’s what you can expect to learn:

  • An easy-to-understand overview of connection types in your area (specific to location)
  • Make the most of what you have – some simple tips to get the best bang for buck
  • How much data and how fast – what are the basics you really need to run your business?
  • Home v Business use – how to be a priority customer
  • Emergency management – give yourself the best chance to keep trading

With these key learnings you will be able to keep connectivity simple, reliable and feel more confident finding the best solutions for your business.

Presenter: Cam Edwards
Duration: 1 hour

AI Unlocked: Transforming Small Businesses with Generative AI

Generative AI has exploded on the tech scene in recent years and can offer countless benefits for businesses looking to transform and optimise their operations. With the right tools and know-how AI can help level the playing field between small businesses and their larger counterparts.

The first half of the workshop will cover what Artificial Intelligence (AI) and generative AI is and how it can help you as a business owner. The focus will be on practical tools and strategies that you can use to enhance your operational efficiency, marketing, customer engagement, and overall profitability.

The second hour will be more interactive as the presenter takes you through real world examples provide by the workshop participants.

When you registered for the workshop, you will be given the opportunity to share a particular challenge you are facing. The presenter will then use the examples provided to run a live demonstration of how AI can help.

We will cover:

  • What AI is and its capabilities;
  • Real world use cases for generative AI tools in small businesses;
  • Using AI for marketing and content creation;
  • How AI can support your customer service activities;
  • Personalising customer experiences in services, products and marketing through AI; and,
  • Applying AI in scheduling, inventory management, and administrative tasks to improve operational efficiency.

This workshop is ideal for any business owners still uncertain about the power of Artificial Intelligence and how it can be harnessed to optimise activities and support business growth.

Presenter: Oliver Guidetti
Duration: 2 hours

Websites and Selling Online

Website Fundamentals – What you need to know before building your site.

Your website is the cornerstone of your business’s marketing strategy, making it crucial to ensure its effectiveness. While there are a number of website building platforms offering basic templates, this workshop will empower you to create a tailor-made website that truly sells.

In this workshop, we will dive into the essentials, providing you with the tools to maximize the potential of your website and increase its success rate. Learn how to strategically map your website and incorporate proven formulas for compelling content.

By the end of this workshop, you will gain invaluable insights into:

  • Identifying the ideal website platform for your unique business needs;
  • Familiarising yourself with essential web terminologies;
  • Mastering the principles of Search Engine Optimization (SEO);
  • Crafting a website design that effectively drives conversions; and
  • Creating a comprehensive website structure and determining essential content components.

With the abundance of DIY website building platforms available, it can be tempting to settle for a pre-made template and simply add your contact details. However, this workshop will equip you with the confidence and knowledge to surpass these limitations, ensuring your website aligns with your business goals for success.

Presenter: Liz Haselgrove
Duration: 3 hours

How to Start an Online Business

Selling online is one of the largest growth areas in small business, and while the barriers to starting an online business can be low it is important to get it right.

Whether you are selling product or services, this introductory workshop will help you to identify which platform is right for your business, identifying what your customers are looking for when buying online and key insights into the e-commerce fundamentals.

This workshop will cover:

  • What is e-commerce;
  • What platforms are best to use; Payment options;
  • Working on your unique selling proposition;
  • Competitor analysis;
  • Customer persona creation;
  • Marketing strategy; and,
  • Key fundamentals of e-commerce.

Duration: 2 hours

Website Tech 101 for Small Business

Whether you have had your website professionally developed or have used one of the many tools to build your own, it is essential that you understand and are familiar with the technology behind your website. Without knowing the fundamentals, you could have your website hacked or fail, and you may not even notice.

If your business relies on a digital presence, you can’t afford to lose your website. This workshop will provide you with a fundamental understanding of the technology that underpins your website, and the things to look out for to ensure that your website is always seen, working and secure. You will also learn tips and strategies that can be used to make your website more user-friendly to ultimately increase your conversions.

This workshop will cover:

  • Hosting and mail servers;
  • Owning your Domain Name;
  • SSL certificates and keeping your site secure; and,
  • Simple strategies to improve user-experience.

If your website is critical to your business, this workshop will ensure you know how to keep it running, secure and working for your business.

Presenter: Jason Carle
Duration: 3 hours

How to Identify, Develop and Create Products to Sell Online

Did you know that it’s predicted by 2025, 25% of all retail sales will be made online? It’s no secret that ecommerce will continue to grow.

While you can build and run your own online shop, this can be expensive and time consuming and you will never reach the millions of potential customers already using e-commerce sites such as Amazon and eBay.

In this workshop, our presenter who has successfully identified, sourced, and developed a range of products that he is now selling globally from WA will share his experience. From what worked for him, what didn’t work and what he has learnt along the way to help you avoid making the same mistakes.

This workshop will cover:

  • What kind of products are suitable for online sales;
  • Where to look for product ideas that are worth selling;
  • Finding a niche and check viability through keyword search and marketing;
  • Market research into competitors and pricing strategy;
  • Your target market and how to make your product standout;
  • How to test your product success in mini trial;
  • Branding and Packaging/How to tailor your brand to your audience; and,
  • What you need to list your product.

Selling your products online can help to grow your existing business or can become a lucrative side hustle. Sascha is passionate about the potential of selling online and if you have ever through about selling online this is a workshop not to miss.

Presenter: Sascha Hentz
Duration: 3 hours

How to Sell Your Products on Amazon

Do you have an established product and would like to learn how to sell online through Amazon?

Amazon allows to you reach millions of customers worldwide, the Amazon Us app alone is used by 98 million people every month. It is a widely trusted ecommerce site and has over 2 million small and medium businesses taking advantage of its reach power to sell their products.

In this workshop our presenter will share his first-hand experience of selling his products online and how he has harnessed the power of Amazon and other websites to reach a global market for his products.

This workshop will cover:

  • How to set up a seller account;
  • How to create a product listing;
  • Marketing your listing;
  • Fulfilment by Amazon (FBA) vs Fulfilment by seller;
  • Amazon Inventory Management; Amazon Reports and payment; and,
  • The advantages and disadvantages of selling in different countries.

Ecommerce will only continue to grow, and Amazon will continue to dominate the sector. Learning how to harness the potential of Amazon and other third-party websites to reach customers across the globe can transform your business.

Presenter: Sascha Hentz
Duration: 3 hours

Website Series Workshop 1: Website Planning a Winning Website

Whether you are developing your first website or looking to improve your existing website Taking the time to plan is crucial as it helps you to establishes clear goals and ensures you are considering the needs of your customers. The planning process leads to a more structured and user-friendly design, maintains brand consistency, and optimises site for search engines, ultimately enhancing its effectiveness in achieving your business objectives.

Through a series of interactive exercises, this workshop will cover:

  • The correlation between website planning and business goals;
  • Crafting an intuitive website structure that enhances user experience and navigation;
  • Developing engaging and relevant content strategies tailored to your target audience;
  • Implementing effective calls-to-action to drive desired user interactions and conversions; and
  • How to align these crucial elements with business objectives to ensure a cohesive and impactful online platform.

By the end of this workshop, you will emerge with a comprehensive roadmap tailored to your specific business needs, providing a clear direction for the development or revamp and execution of your website strategy.

Check out our next interactive workshops in the series:

  • Website Design
  • Customer Journey on Websites Google Analytics

Presenter: Melissa Ahlquist
Duration: 2 hours

Website Series Workshop 2: Website Design

Your website is one of the most important aspects of your digital marketing strategy, so getting the design right is critical.  A well-considered design not only reflects your brand, but also optimises functionality, ensuring an intuitive user experience that help customers easily find what they are looking for and that with your business’ identity and message.

In this workshop you will explore best practices in website design, including layout, typography, colours, and imagery as well as how to optimize the design for accessibility and user experience. By the end of the session, you will have a design blueprint for their website and the confidence to create a professional and engaging website.

We will cover:

  • The significance of website design in reinforcing brand identity and user engagement;
  • An exploration of design fundamentals such as layout composition, typography, colour theory, and imagery selection for impactful storytelling;
  • Implementing the best practices for accessibility and enhance user experience across diverse devices and audiences; and
  • The strategies to optimise website design for improved navigation, interactivity, and user engagement.

Upon completion of this workshop, you will be empowered with the essential skills and design principles to create a professional and visually captivating website that will leave a lasting impression on your audience.

Check out our next interactive workshop in the series:

  • Customer Journey on Websites

Presenter: Melissa Ahlquist
Duration: 2 hours

Website Series Workshop 3: Customer Journey on Websites – Google Analytics

The customer journey is critical in your website development as it maps the path users take from initial discovery to final conversion. Understanding this journey will enable you to align your website design, content, and functionalities precisely with the users’ needs at each stage, enhancing engagement, user experience, and ultimately driving conversions.

This workshop will equip you with the essential strategies to create customer-centric websites that guide users through every stage of the buying cycle. We will cover:

  • The stages of the customer journey and their impact on website design and functionality;
  • Identifying the opportunities to enhance user experience and engagement at each stage;
  • Implementing strategies to measure website performance using tools such as Google Analytics; and
  • Leveraging data-driven insights to make informed decisions for website optimisation and improvement.

By the end of this workshop, you will understand the intricacies of aligning website design and functionality with the customer journey.

If you attended our previous workshops on Website Planning and Website Design, this workshop will round out the trio to provide you with comprehensive knowledge and skills to make informed decisions about your website, apply actionable insights, and the confidence to create a successful online presence for your business.

Presenter: Melissa Ahlquist
Duration: 2 hours

Introduction to Google Ads

Harnessing the power of Google Ads can be a game-changer for your business. In this workshop we’ll delve into the fundamentals of Google Ads, shedding light on how it can be a pivotal tool for your business.

You will learn how Google Ads can reach and engage with your target audiences, driving conversions, and amplifying your brand’s online presence. Understanding the strategic significance of Google Ads will equip you with the insights needed to leverage its potential for your business’s success.

In the workshop you will be shown the process of how to set up an account, the different campaign types and how to create a campaign tailored to your business objectives.

Additionally, we’ll provide a comprehensive introduction to keyword research, arming you with the tools and techniques necessary to select the right keywords that resonate with your target audience, ensuring maximum impact for your campaigns.

This workshop will cover:

  • Overview of Google Ads and its role in digital marketing.
  • Setting Up a Google Ads Account
  • Step-by-step guide to creating a Google Ads account.
  • Best practices for account structure to maximise campaign effectiveness.
  • Detailed explanation of different campaign types: Search, Display, Video, and Shopping.
  • The importance of keyword research in Google Ads success.
  • Demonstration of keyword research tools (e.g., Google Keyword Planner).

This is an interactive workshop with live demonstrations, regular intervals for Q&A and real life case studies.

If you are considering Google advertising for your business this workshop is not to be missed.

Presenter: Steele Walster
Duration: 2 hours

Creating Your First Google Ads Campaign

Get equipped with the essential knowledge and tools to start your digital marketing journey with confidence. Designed for small businesses eager to make their mark in the online space, this workshop will guide you through the process of setting up your initial campaign on Google Ads, focusing primarily on search campaigns—the cornerstone of online advertising for small business.

Throughout our session, we’ll unravel the intricacies of Google Ads campaign structure, delving into the anatomy of ad groups, ads, and keywords to lay a solid foundation for your campaign’s success. You’ll receive a comprehensive walkthrough on setting up a search campaign, from defining clear goals and selecting targeted keywords to fine-tuning your targeting parameters and mastering the art of bidding.

Learn best practices for crafting compelling ads that resonate with your audience, covering everything from attention-grabbing headlines to persuasive calls-to-action. Additionally, we’ll clarify the array of bidding strategies available, enabling you to make informed decisions and select the optimal strategy to maximise your campaign’s effectiveness. Sign up and pave the way for your business to thrive in the digital landscape with Google Ads.

Topics covered:

  • Explaining the structure of a Google Ads campaign, including ad groups, ads, and keywords.
  • Walkthrough of setting up a search campaign, including setting goals, selecting keywords, targeting, and bidding.
  • Tips and best practices for writing ads that convert, including headlines, descriptions, and CTAs.
  • Introduction to different bidding strategies and how to choose the right one for your campaign.

Presenter: Steele Walster

Duration: 3 hours

Social Media and Digital Marketing

Branding for Digital Marketing

Your brand is more than just your logo; it is often described as the soul of your business and incorporates every interaction that your customer has with your organisation. With the growth of Digital Marketing, the fundamentals of building a strong brand are often overlooked.

This workshop will cover:

  • Why brand is so important and what having a good brand can do for your business;
  • The role your brand plays in the customer’s buying journey;
  • What makes an effective brand;
  • How to identify and build your brand personality;
  • How to create a clear brand identity; and,
  • How to maintain your brand and how it can evolve as your business grows.

Presenter: George Green
Duration: 3 hours

Customer Journey: Understanding How Your Customers Use Digital Platforms

Small businesses have a strong advantage over large corporations – they can get to know their customers and deliver service that delights. However, this can only be achieved by truly understanding how customers interact with your business and removing any pain points.

Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.

This workshop will cover:

  • Why it is important to perfect the customer journey;
  • Understanding how your customer uses digital platforms;
  • Identifying customer pain points; and,
  • Mapping the customer journey.

Presenter: George Green
Duration: 3 hours

Building Your Digital Marketing Strategy Workshop

In the rapidly evolving landscape of digital marketing, it’s crucial for businesses to establish a comprehensive and strategic approach to online presence.

A well-structured digital marketing strategy enables businesses to effectively engage their audience, amplify their online visibility, and forge meaningful connections. In a world where online interactions are integral to brand perception and growth, a thoughtfully designed digital marketing strategy is not just an advantage – it’s a necessity for staying competitive and relevant in today’s fast-paced landscape.

This workshop is for business owners and leaders looking to enhance their understanding of digital marketing and create a foundational strategy to drive business growth. We will explore the key components of the digital marketing mix, from the essential to the optional, to help you build a robust digital marketing strategy.

This workshop will cover:

  • Understanding the importance of a comprehensive digital marketing strategy;
  • How to create a user friendly and visually appealing website to drive conversions;
  • How to create compelling website content and the fundamentals of search engine optimisation (SEO);
  • Strategies to harness the power of email marketing for business growth;
  • Identifying the right social media platforms your business and how to transform followers into loyal customers; and
  • Comparing the types of online paid advertising to find the right fit for your marketing strategy.

By the end of this workshop, you’ll have begun crafting a basic strategic plan tailored to your business needs.

Presenter: Melanie Tascone
Duration: 2 hours

Optimising Your Google Business Listing

Don’t spend thousands of dollars on the ever-elusive SEO (i.e. how to show up in a Google search). Instead, make the most of your Google Maps listing!

Many businesses simply add their basic details (website, location and logo) to their Google Maps listing, but there is so much more that you can do with this powerhouse marketing tool to attract your audience and stand out from the crowd. The first half of this workshop will go through how it all works and the options available, then the second half will be an opportunity for you to create and populate your listing with the help and input of the presenter and group.

This workshop will cover:

  • Getting started; filling out your business’ details, getting your listing live and managing your location if you work from home.
  • Business Description and Information
  • Services, Products and Prices
  • Service (aka search) areas
  • Photos and videos
  • Updates – posts, offers and events
  • Reviews
  • Questions & Answers
  • Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area

Presenter: Liz Haselgrove
Duration: 2 hours

Social Media Navigator: Guiding Your Business to Social Media Success

Social media can be a powerful branding, marketing, and customer service channel for your business. This comprehensive workshop will provide an understanding of its value and impact, and teach effective strategies to engage your audience and nurture customer relationships.

By the end of this session, you will:

  • Understand the significance of social media marketing, and the benefits and challenges it poses for your business;
  • Identify the most relevant social media platforms for your business, and how to choose the right ones for your target audience;
  • Acquire the knowledge and tools to establish an effective and sustainable social media presence.

During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy, identifying the steps to begin implementing this strategy and improving your social media marketing.

You will leave this workshop with the confidence and understanding to establish an effective and sustainable social media presence for your business.

Presenter: Ben Woodward
Duration: 3 hours

Content Alchemy: Crafting a Sustainable Social Media Strategy

A social media strategy is essential for small businesses. It enables targeted audience engagement, builds brand visibility, fosters customer relationships, and can be a cost-effective driver of business growth. An effective strategy will increase your chances of social media success for your business.

By the end of this workshop, you will be able to:

  • Plan and execute an engaging content strategy, leveraging the potential of user-generated content;
  • Maximise your resources with practical techniques and time-saving strategies; and
  • Monitor and measure the success of your social media efforts, allowing you to adapt and improve.

During the workshop you will create an action plan which will include setting achievable goals and objectives for your social media strategy and identifying the steps to begin implementing this strategy and improving your social media marketing.

This workshop will provide you with the skills and knowledge to craft and execute a strategy to elevate your business’s social media presence and contribute to business success.

Presenter: Ben Woodward
Duration: 3 hours

How to Navigate Meta Ads Manager for More Leads and Customers

Social media can be an important marketing tool for many small businesses, but finding time to create, post and monitor your activities can be a challenge.

While there are over 118 social media platforms to choose from, the Meta Suite (Facebook and Instagram) continues to be some of the most effective to promote your business.

Whether you are looking to runs ads for the first or hundredth time this workshop will provide you with the skills and knowledge to navigate the complexities of Meta Ads Manager and create successful campaigns that provide you with more leads and in turn customers.

This workshop will cover

  • Why pressing the Boost Button is like going to the casino and playing the slots;
  • Understanding the Ads Manager dashboard – it’s the one part of Meta that rarely changes!
  • Setting up custom audiences so you can target your audience – just like the big businesses;
  • Crafting social ads that give you the best chance of success, it’s not about cat videos;
  • What are the metrics for you to focus on, so that you can assess the success of any campaign;
  • A simplified three step strategy to follow for all campaigns to generate more qualified leads, so that you stop wasting your time on tyre kickers; and
  • A simple and cost-effective strategy on how to re-engage past customers, for more lifetime customer value for your business.

By the end of this workshop, you will have the knowledge and confidence to effectively navigate Meta Ads Manager to create successful advertising campaigns that reach your customers, generate leads, and build your brand online.

Presenter: Josh Oakey
Duration: 2.5 hours

Bring Your Brand Story to Life Online: Crafting and Sharing Your Unique Narrative

Crafting a compelling brand story will not only differentiate you from competitors, but it will also establish an emotional connection with your customers, fostering trust, loyalty, and ultimately driving business growth.

In this engaging and interactive workshop, we will dive into the exciting world of social media and digital marketing, focusing on the art of crafting and sharing your brand story online. Discover the power of storytelling and learn practical strategies to captivate your audience, strengthen your brand presence, and achieve your marketing goals. Whether you are a business owner, marketer, or aspiring influencer, this workshop will equip you with the knowledge and tools to create a compelling online narrative that resonates with your target audience.

The workshop will cover:

  • The impact of storytelling on brand perception, and the core elements of a captivating brand story;
  • Your brand’s core values, mission and personality, and how this will affect your voice and tone;
  • Choosing the right platform and content that aligns with your brand narrative;
  • The strategies for building and nurturing an online community; and
  • The metrics to keep an eye on to evaluate and improve your efforts.

Join us for this dynamic workshop as we unlock the untapped potential of your brand story in the ever-evolving digital realm. This workshop will help you gain invaluable insights and acquire practical techniques that will elevate your social media and marketing endeavours to new heights.

Presenter: Matt Cowan
Duration: 2 hours

SEO Basics: 5 Things You Can Do to Boost Your Google Ranking

In today’s digital landscape, being visible on Google and having a stand-out online presence is vital for businesses. This workshop is designed to help you understand how Google works and how Search Engine Optimisation (SEO) helps your business rank more highly when people are looking online for your product or service.

You will also learn five easy things you can take to do to improve your SEO and reach the right customers

This workshop will cover:

  • The fundamentals of how Google works and SEO, and why it is a game-changer in the online world;
  • How to maximise your chances of showing up in an organic search, without paid advertising.
  • The importance of optimising your Google Business page and how it improves your visibility in local searches;
  • How having high-quality content that is regularly refreshed updated not only engages your audience but improves your searchability;
  • How to identify the keywords and phrase your customers use to search for your product or service online and how to incorporate these into your copy.
  • Using meta titles, and descriptions, and tags for images and videos on your website will increase your visibility on Google; and
  • How the technical aspects of your website such as page loading speed, user experience, and mobile friendliness, play a crucial role in search engine rankings.

By the end of this practical, hands-on workshop, you will be equipped with actionable insights to navigate the SEO landscape and position yourself for success on Google.

Presenter: Liz Haselgrove
Duration: 2 hours

 

 

Search Engine Marketing; Demystifying SEO & SEA

Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or clicks you need?

Then you may need to look at your Search Engine Marketing (SEM) strategy.  SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.

This workshop will help you to understand exactly what SEM is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.

 

  • What is Search Engine Optimisation (SEO) and Search Engine Advertising (SEA)?;
  • Understanding google search results;
  • Optimising your website onsite and offsite; and;
  • Understanding search engine ranking position;
  • Introductions to keyword optimisations and Google ads; and,
  • Creating effective search advertisements.

With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.

Presenter: Cindy Liu
Duration: 3 hours

Authentic Video Creation

Have you found it challenging to make and publish video content for your business marketing?

  • Maybe you squirm when you think about talking in front of the camera?
  • Does it make you cringe to see yourself on the screen “blabbing away”?
  • Perhaps you wonder if it does any good for your business anyway?
  • You might also be confused about what gear, lighting, place would be best to record your videos?
  • Or…are you just simply overwhelmed, unsure where to start and so popping it (wrapped in a nice bow) into the “too hard basket”?

As small business owners, we know we need to be online but can find ourselves pushing this item waaaay down to the to-do list.

Customers and clients are people…and what do people long for the most?

They long to connect.

When you can show up as yourself – authentically – on video, you create a super easy opportunity for the right clients to connect with you – without you even having to be there!

I know it’s hard – “argh my face, argh my voice why did I say it that way?” – these voices pop up mighty loud when we start approaching that camera.

And…there are ways to befriend and quiet them down so you can get online and start connecting – authentically – with more people who are longing to find you!

During this workshop with content creator Mira Rao you’ll be given:

  • Inspiration and tools to create more confidence for getting on camera
  • Support to develop the right mindset that helps you tap into the natural charisma and confidence you have when you connect to your passion and purpose
  • An efficient strategy to get you out of overwhelm and get you started
  • Tips and tools for how to generate ideas for content that feels good to you
  • Easy to follow guidance on simple tools you can use to create authentic videos that connect with your audience and future clients and customers

If this touches a nerve in you or inspires you to think that just maybe you could start creating authentic video content this is a workshop not to miss.

Presenter: Mira Rao
Duration: 2 hours

Facebook for Business – Getting Started

Facebook is the cornerstone to most small business’ marketing strategies, and serves as a pivotal platform for those aiming to thrive in the competitive market. Facebook enables direct engagement with your audience, fostering brand loyalty, amplifying brand awareness, and providing valuable insights into consumer behaviour, which are essential for growing and sustaining a successful business presence.

This workshop offers an in-depth exploration into leveraging Facebook effectively to boost your online presence and marketing strategies. We will cover:

  • How to best set up your page to ensure you haven’t missed any easy wins;
  • Making the most of pinned posts and featured sections to maximise visibility and engagement;
  • How the algorithm works and how to use it for your business;
  • What to post, when to post, and how often;
  • Maximising your time investment when managing your Facebook page;
  • Using Groups to grow your business and foster community engagement;
  • Leveraging Events, Marketplace, and selling on Facebook to diversify your online footprint and sales avenues;
  • An overview on Reels and Stories; and
  • Whether to make your personal page private or public, and how that can help your business page.

By the end of this workshop, you will have the knowledge and skills to harness the full potential of Facebook for your business. Whether you’re a novice or seeking advanced strategies, this session will provide actionable insights to elevate your online presence and drive business growth.

Presenter: Liz Haselgrove
Duration: 2 hours

Email Marketing in MailerLite

Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience, gain insights on customer behaviour, nurture relationships, and ultimately drive customer engagement.

MailerLite is a popular Email Marketing Service Provider and delivers all the latest email marketing features designed to help you grow subscribers and build stronger relationships. This workshop is an introductory course that will look at the key elements to getting started in using MailerLite.

This workshop will cover;

  • An overview of the importance of email marketing for small businesses, and the key benefits of using MailerLite;
  • How to create an account and set up your profile, as well as navigating the MailerLite dashboard and understanding its features;
  • How to build and grow your email subscriber list;
  • Designing visually appealing and effective email campaigns;
  • An overview on the importance of landing pages in email marketing, and how to create them;
  • Creating effective lead magnets and incentives for your target audience;
  • Automating email campaigns and creating autoresponders;
  • Using MailerLite’s analytics and reporting tools to measure the success of your campaigns and make improvements; and
  • Ensuring compliance with email marketing regulations, such as the Spam Act.

By the end of this workshops, you will have a clear understanding of how to get started with MailerLite, building and engaging your audience, utilising automation for efficiency, analysing campaign performance, and ensuring compliance with email marketing regulations.

For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start creating e-newsletters.

Presenter: Danielle Clayton
Duration: 3 hours

MailChimp Beyond the Basics

Email marketing is a great tool for small businesses, providing a cost-effective way to reach and engage with your target audience. MailChimp is undoubtedly one of the most popular email marketing tools, allowing you to easily create, send and track email campaigns to your customers and subscribers.

If you are already using Mailchimp but wants to learn more about the advanced features and functionality it offers this workshop is for you. The presenter will take you through how to better understand the campaign data, creating audience segments to deliver more targeted campaigns and how to automate your emails to save time and improve customer engagement.

 

This workshop will cover:

· Data Analysis: Understanding historical account data comparative to industry benchmarks in order to make informed decisions for future campaigns and segmentations.

· Monitoring Email List Health: How to clean your list and minimise the likelihood of ending up in spam folders.

· Audience Segmentation: Explore ways to gather audience data to create targeted emails that hit the right customers and the right time.

· Email Automations: Automate you emails to reach customers at crucial moments, such as abandoned carts and appointment no-shows.

 

For in person workshops bring along your laptop or from online workshop have access to two screens so you can follow along and start implementing as you learn.

Presenter: Wolfe Campbell-Hales

Duration: 2 hours

LinkedIn Getting Started

With over 950 million members, LinkedIn is the largest professional network in the world. This workshop serves as an introduction to harnessing LinkedIn’s potential for your business. Discover how to optimise your profile, utilise networking opportunities, increase brand visibility, foster business relationships and partnerships, and craft impactful content to drive leads.

This workshop will cover:

  • Understanding LinkedIn’s purpose and functionalities as a professional platform;
  • Understanding the benefits of using LinkedIn as a marketing tool;
  • How to create and edit your LinkedIn profile;
  • Be inspired to tell share worthy stories and join the LinkedIn conversation; and
  • Navigating the intricacies of LinkedIn, including:
    • The anatomy of a LinkedIn post;
    • Searching and making connections; and
    • Commenting and networking.

By the end of this workshop, you will have a comprehensive understanding of LinkedIn’s functionalities, enabling you to optimise your profile, expand your network, and leverage the platform for effective marketing. You will also gain practical skills in crafting engaging content and fostering valuable connections to drive business growth.

Presenter: Prue Pike
Duration: 2 hours

Level Up with LinkedIn

Delve deeper into LinkedIn’s capabilities as a robust business development and marketing tool. Explore the expanding landscape of this influential online platform that continues to foster connections, knowledge, and growth opportunities.

This workshop will cover:

  • Navigating company pages and leveraging the potential of LinkedIn groups effectively;
  • Understanding the nuances of LinkedIn advertising;
  • Harnessing the features within LinkedIn creator mode and creator tools to enhance content creation;
  • Staying informed about LinkedIn’s latest updates and emerging functionalities; and
  • Exploring valuable tips and tricks, such as managing contacts, exporting connections, leveraging search-saving capabilities, and utilising LinkedIn’s educational resources for continuous learning.

By the end of this workshop, you will be equipped with advanced knowledge of LinkedIn’s functionalities, empowering you to optimise company pages, navigate advertising strategies, and leverage creator tools effectively. You will also learn insider tips and updates to maximise your networking potential, harnessing LinkedIn as a hub for business growth and development.

Presenter: Prue Pike
Duration: 2 hours

Using Small Business Software

Digital Tools to Boost Productivity

Today, people are inundated with information, so to effectively connect and engage with customers, business owners need to utilise a range of digital tools and strategies.

This introductory workshop gives small business owners an overview of some common and low-cost digital applications they can use to make their business more efficient, to better communicate with their customers and to automate business critical activities.

In the workshop the presenter will discuss:

  • Doing business in the cloud;
  • Project Management tools to help you plan, organise and track your business activities;
  • Using collaboration tools more effectively to engage with staff, customers or suppliers online;
  • Getting your business online and able to be found easily;
  • Making purchasing more convenient for customers with easy online booking and payment systems;
  • Creating a professional online image for your business;
  • Improving your marketing and promotion using online tools;
  • Automating your bookkeeping;

Presenter: Danielle Clayton
Duration: 2 hours

Choosing the Right Digital Tools For Your Business

There seems to be an app for everything in business these days and it can be difficult to figure out which ones will streamline and improve your business operations and which ones will be a distraction.

What we do know is that the right mix of apps when connected together can give you more time to focus on your business and give you the insights you need to manage it effectively.

This workshop will cover:

  • How technology is changing how businesses are run;
  • Tools you can use to map your workflows and processes;
  • How to apply these tools to finding the best apps to automate aspects your business; and,
  • The insider questions you need to ask app providers to avoid getting caught out by their sales pitch.

Following the workshop, you will have the confidence and understanding to start making use of the right digital tools for your business to make it more efficient and profitable.

Presenter: Andrew Erkins
Duration: 3 hours

Artificial Intelligence: Harnessing Its Power and Mitigating Risks

Artificial Intelligence (AI) has revolutionised the way we work and conduct business. As we continue to explore its capabilities, it has become evident that AI has the potential to greatly impact our lives, particularly with the emergence of AI chatbots such as ChatGPT.

This workshop will provide small business owners with practical insights into leveraging AI’s power while mitigating potential risks.

By the end of this workshop, you will have an understanding of:

  • What artificial intelligence is and its applications;
  • How to leverage artificial intelligence in your business;
  • The tools you can get started with to harness the benefits of artificial intelligence; and
  • The security risks and precautions associated with artificial intelligence.

This engaging workshop will help you to unlock the true potential of AI for your small business. Embrace the transformative power of AI while navigating its challenges, ultimately enabling your business to thrive in the age of intelligent technologies.

Presenter: Connor Shannon
Duration: 2 hours

Change Your Life With Canva – Getting Started

It’s a bold statement, change your life with Canva, but I promise you that using Canva will make your life as a small business owner infinitely easier! Canva makes it easy for you to produce professional-looking visuals for your social media posts, marketing, websites, ‘how to’ videos and so much more. Join us for a quick overview of how it all works to get you started. I warn you though – it’s addictive!

This workshop will cover

  • Choosing your template;
  • Uploading your own images;
  • Changing colours, fonts and sizing;
  • Adding Elements to your design;
  • Creating easy videos and gifs; and
  • Downloading and sharing your designs.

Presenter: Liz Hazelgrove
Duration: 1 or 2 hour option

Canva for Social Media and Print

Mastering Canva to create professional graphics for your business is a game changer.

If you are already using Canva but want to learn how to take your designs to the next level, this hands-on and interactive workshop will show you how.

The workshop starts with an overview of Canva’s features and functionalities, including tips and short cuts. You will then create your own designs, with step-by-step instruction from our expert presenter Andy Kahle. This includes exploring the extensive library of templates, fonts, images, and icons, that can be used to produce eye-catching designs.

Andy will also cover important design principles including layout techniques, that will help you to create effective, and consistently branded designs across all assets.

This workshop will cover:

Overview & setup

  • Quick look around the menus and advanced features
  • What can you create with Canva
  • Knowing your Brand: colours, fonts and imagery

Creating a design for printing

  • Rulers, Guides, Bleed, Margins
  • Quick look around the design area
  • Templates, Guidelines, Layers, Images & Effects, Backgrounds, Text
  • Download the finished artwork for the printer

Repurposing an existing design for social media

  • Copy & Paste, Resizing Images
  • Download the finished artwork for digital

You will leave this workshop with the ability to confidently use Canva for various design projects, saving you time and money by creating professional-looking designs in-house.

Presenter: Andy Kahle
Duration: 2 hours

Creating Killer Tik Tok and Reels in Canva

Did you know that you can quickly and easily create content for Tik Tok and reel for Facebook and Instagram in Canva?

Reaching people whilst they are watching TikToks or Instagram Reels can be a highly effective. Unlike traditional advertising that customers tend to dislike, short-form video content doesn’t interrupt their viewing experience. Instead, it seamlessly blends in with the other videos they are watching, becoming a natural part of the content flow.

In this hands-on workshop you will learn how to create simple and effective short-form videos using Canva.  Our experienced presenter Andy Kahle will take you step by step through the process of setting up, editing and download files ready to share on your socials.

This workshop will cover:

  • Setting guides
  • Adding audio & video
  • Applying animation
  • Creating extra slides, trimming video
  • Download the finished artwork for digital

Being able to create your own snackable content that perfectly aligns with the limited attention span of today’s audience will help you to capture and hold your customers attention and stand out from your competitors on social media.

Presenter: Andy Kahle
Duration: 2 hours

Unlock the Power of Chat GPT

In this workshop, we will explore how Chat GPT can add value to your business operations while saving you time. You will learn how to use Chat GPT for three practical tasks: automating responses to frequently asked questions from customers, streamline the creation of social media and blog posts and efficiently sort through customer reviews for useful insights.

Participants will leave the workshop with skills they can immediately apply to enhance their business communications.

This workshop will cover:

  • Intro to Chat GPT and AI: Understand what Chat GPT is and why AI is a game-changer for small businesses.
  • Automate Email Responses: Introduction on how to set up Chat GPT for email automation, so you can answer customer enquiries instantly and never miss a lead.
  • Boost Customer Service: Overview of how ChatGPT can serve as a 24/7 customer service representative, handling common queries and freeing up human staff for more complex issues.
  • Content Creation for Social Media: Tips on how to use Chat GPT to draft engaging posts and responses, making your social media platforms more dynamic and interactive.
  • Monitoring & Tweaking: Discover how to measure the effectiveness of Chat GPT in your operations and how to fine-tune the AI for better performance.

By the end of this workshop participants will understand how to integrate Chat GPT into various aspects of their business and be equipped with tools to improve customer interaction, speed up response times and boost online engagement with the assistance of AI.

Presenter: Natasha Richards
Duration: 2 hours

Getting Started on Xero (introduction for new businesses) 

 Are you considering upgrading your accounting software to Xero or another software platform? 

Accounting software like Xero can help you to better manage your finances by automate tasks such as invoicing, reconciling payments, and ….  

In this workshop you will learn how investing in your accounting software can transform your financial management while saving time and resources in your business. 

Throughout the workshop, Andrew will explain the main differences between Xero and its competitors, so you can choose the best fit for your business. He’ll guide you through using Xero, from keeping records to reconciling your bank accounts and managing invoices and bills.  

Plus, he’ll give you tips on how to explore the Xero app store and find partners who can help you make the most of your accounting software. By the end of this workshop, you’ll feel confident deciding which accounting software is right for your business and getting started with Xero.  

This workshop will cover:  

  • Introduction to Xero and cloud accounting
  • Key differences between Xero, MYOB and Quickbooks
  • Navigating Xero
  • Record keeping requirements with the ATO
  • Reconciling your bank accounts
  • Invoices (and features like reminders, auto-debit), bills (and automating bill entry)
  • Navigating the app marketplace and working with a partner
  • Process of getting setup or converted

 

Presenter: Andrew Erkins
Duration: 2 hours

Getting More Out of Xero (for businesses using it) 

Elevate your business’s financial game with our workshop, and learn how to maximise Xero in a workshop tailor-made for those already familiar with the platform. Dive into simplified strategies to unlock the full potential of Xero and streamline your financial processes seamlessly. 

Throughout the workshop, we’ll explore time-saving navigation shortcuts and the power of cash coding and bank rules to simplify your daily tasks. Learn the best practices for invoicing and bill management, including automation tricks and recommended apps for smoother operations. Discover expert tips for efficient payroll management and the importance of lock dates and audit trails for maintaining data integrity. 

We’ll guide you through customising reports to extract meaningful insights and explore common app combinations suited for various industries. By the end, you’ll be equipped with the tools and know-how to optimise Xero for enhanced efficiency and productivity in your business operations. 

This workshop will cover: 

  • Navigation shortcuts
  • Cash coding and bank rules
  • Best practices with invoicing and bills (automation and apps to use)
  • Best practices with payroll
  • Lock dates, and audit trails
  • Customising reporting
  • Common app stacks for different industries

 

Presenter: Andrew Erkins
Duration: 2 hours

Online Security and Data Privacy

Cyber Security Essentials for Small Business

In an era of rapid technological evolution, our professional and personal landscapes have undergone a remarkable transformation. However, with these advancements comes an ever-growing threat of cybercrime. As Australia emerges as a prime target for cyber criminals, the stakes for small businesses have never been higher. In 2023, the Australian Cyber Security Centre (ACSC) reported a 14% increase in the average cost of a cyber-attack on small businesses, reaching a staggering $46,000.

As a small business owner, it’s crucial to stay ahead of the curve and fortify your business against these cyber threats. Join us for a workshop on Cyber Security Basics for Small Business – an essential guide for EVERY business owner to protect their enterprise from potential cyber-security threats.

What to Expect:

Insights into Current Threats: Understand the specific cyber threats targeting businesses in Australia.

Real-Life Case Studies: Learn from local businesses’ experiences and discover actionable strategies.

Spotting Phishing Emails: Arm yourself with the knowledge to identify and combat phishing attempts.

Social Engineering Unveiled: Explore how hackers exploit human vulnerabilities and gain practical defenses.

Top Five Protective Measures: Discover the essential measures to shield your business from cyber threats.

Response Strategies: Learn the immediate actions to take if your business falls victim to a cyber-attack.

Don’t miss this opportunity to empower yourself with the tools and knowledge needed to secure your small business in today’s digital landscape. Act now to safeguard your business against cyber threats!

Presenter: Caitriona Forde

Duration: 2 hours

Advanced Cybersecurity: Your Practical Roadmap for Small Business Success

While many small businesses recognise the looming danger of cybercrime, navigating the path to robust protection can be daunting, especially without breaking the bank. This workshop is for business owners who have begun to implement cybersecurity strategies in their business, and are looking to further enhance their security.

We will cover the three essential pillars of cybersecurity – Technology, Process and People – and how they connect to your business to build a personalised roadmap for enhanced security.

What to Expect:

Overview of the Australian Signals Directorate (ASD) Essential Eight: Uncover implementation strategies for heightened security.

Deep Dive into Cybersecurity Pillars: Delve into the critical aspects of People, Technology, and Process, understanding their pivotal roles in safeguarding your business.

Guided Review of Your Business Setup: Receive expert guidance in assessing your current technology and digital infrastructure, identifying potential gaps that could expose you to cyber threats.

Crafting Your Improvement Plan: Work hands-on to draft a customised improvement plan and roadmap tailored to uplift your business’s security posture.

Incident Response Planning: Gain insights into preparing your business for unforeseen incidents with an overview of incident response planning, leaving you confidently prepared.

Don’t miss this opportunity to elevate your cybersecurity game and ensure your business stands resilient against evolving cyber threats. Secure your spot now for a transformative Advanced Cybersecurity Workshop!

Presenter: Caitriona Forde

Duration: 3 hours

What our clients say

Belinda Noakes

I want to grow my business to the next level, and I need some help and advice BUT I also need to be smart about cashflow. The Digital Solutions program has been SO helpful! I got access to expert mentors who gave me practical advice and steps I can take right now. Plus it was amazing value for money. Highly recommend investing in the Digital Action Plan package.

Founder, TinyBrave

Dhyani D’Souza

Thank you for referring me to Liz. She is great and I feel I can work with her. It’s really nice to have this support, you get to feeling really lonely when working on your own.  She is helping me to redo my website and she has given me some really good ideas to put myself out there.

Jennifer Lupton

Business Foundations really helped us get a clear path forward for our business.

Premium IT

Recently attended a workshop presented by Kim and just wanted to say how professional and well presented I found it. Would definitely recommend their services.

 

Natasha Clark

The training program and the follow up support from these bunch of highly skilled business mentors is absolutely priceless. I recommend any one first starting out or just needing a boost of convenience to let them help. You will not regret it!

Andrew Wilson

Business Foundations has been a fantastic experience, from the helpful admin team, outstanding training delivery, and efficient follow up. I can’t recommend them enough.

 

Salayeh Self

I thoroughly enjoyed my training experience with Business Foundations. their professionalism and support was so helpful. I now have a much better overview of my business, my direction the goals and targets I need to achieve.